SEO · GEO
90-Day Growth Plan
Mars Supps (marsupps.com) is a US supplement brand with a full wellness product line. The flagship is PHOBOS, a multi-pathway fat burner built on Glucomannan, EGCG, L-Carnitine, Caffeine, and Yohimbe, aimed at adults 28 to 45 who want fat-loss support without the jitters or crash. Positioning is transparent labeling, FDA-registered GMP manufacturing, and no proprietary blends. The business has no organic pipeline yet. This engagement builds durable SEO and GEO visibility across Google and AI search surfaces (ChatGPT, Perplexity, Claude, Google AI Overviews).
The plan in one line: Month 1 fixes the split-domain architecture, installs schema, sets keywords and baseline, and rebuilds the PDP plus supporting pages. Month 2 focuses on content velocity, GEO deployment, catalog restructure, and authority building. Month 3 delivers comparison content, optimization, and reporting. Scope is pure SEO and GEO, with nothing outside that lane.
Total Tasks
23
Across 2 workstreams
Content Pieces
19
10 blogs + 9 pages (build/fix)
Target Keywords
20
Across 3 intent clusters
Duration
90
Days · 3 phases · 12 weeks
Implementation Phases click a phase to see week-by-week detail
Phase 1 · Month 1
Foundation
Weeks 1–4 · Domain consolidation, technical, schema, keywords, PDP and pages rebuild
Phase 2 · Month 2
Growth
Weeks 5–8 · Content velocity, GEO deployment, catalog restructure, authority
Phase 3 · Month 3
Scale
Weeks 9–12 · Comparison cluster, optimization, reporting
Workstream Progress
SEO / GEO0%
Tracking & Reporting0%
◉ Current State
01
Split-domain architecture (marsupps.com + shop.marsupps.com)Authority split across two domains, no clear canonical or interlinking, duplicate messaging
02
Landing page title tag is literally "marsupps.com"Zero title-tag SEO on the highest-authority page
03
No meta description on landing pageGoogle auto-generates the snippet, which hurts CTR
04
No visible structured data or schema markupIneligible for rich snippets, review stars, and AI Overviews
05
PHOBOS PDP ingredient panel is an imageInvisible to Google, LLMs, and screen readers, zero SEO or GEO value from the most important product asset
06
Brand voice inconsistent between landing and shop PDP"Clean, no jitters" vs "hardcore, high-stim" reads like two different products for the same SKU
07
Duplicate meta descriptions across all shop pagesHome, Catalog, Blog, and Contact share the same snippet; Google drops duplicates and uses none
08
Blog has 4 short posts, none on fat-burner nicheAll creatine or motivation; wrong topical focus for a fat-burner brand
09
Missing About, FAQ, Reviews, Ingredients, Safety pagesEvery trust-building page a supplement brand needs is absent
10
Catalog has no sub-collections or editorialAll 22 SKUs in one flat grid; no fat-burner, energy, sleep, cognition navigation
✦ Quick Win Opportunities
01
Consolidate domain + install canonicalsRecovers split authority, single ranking target per keyword
02
Product + FAQ + Review schema on ShopifyImmediate AI Overview and rich-snippet eligibility
03
Convert PHOBOS ingredient image to text panelInstant GEO win at near-zero cost, unlocks the most important product asset
04
Ingredient long-tail plays (Glucomannan, L-Carnitine, EGCG, Yohimbe)Bypasses category head-term competition, ranks fast
05
PHOBOS vs [competitor] comparison contentHigh-intent, low-competition buyer content
06
GEO plays where AI weights ingredients over brand sizeCategory ownership possible in ChatGPT and Perplexity answers
07
Build FAQ page with FAQPage schemaDirect-answer format, highest-impact structure for AI Overview extraction
08
Unify brand voice + rewrite duplicate metaFixes buyer confusion and gives AI models a coherent brand entity
09
Add catalog sub-collections with editorial introsTurns a flat product grid into ranking category pages
10
Brand-SEO protection (mars supps, phobos, marsupps reviews)Own branded queries before affiliates and review farms do
Week-by-week
90-Day Roadmap
Every week of the 3-month rollout laid out in sequence: Foundation, Growth, Scale. Each phase builds on the last.
Month 1
Foundation
Domain consolidation · Technical SEO · Schema · Keywords · PDP and pages rebuild
Activities20
Week 1 · Baseline + Foundation
Discovery call and baseline capture (organic sessions, indexed pages, DR, current AI citations)
Domain architecture decision (consolidate under one canonical, or set clean canonicals + interlinking)
Full technical SEO audit (Screaming Frog crawl, GSC coverage, canonicals, duplicates)
Fix landing page title tag and meta description
Week 2 · Technical + Schema
Google Search Console + GA4 setup, verify both domains, ecommerce events
Schema markup: Product, Offer, Review, FAQ, Organization on Shopify
Core Web Vitals: LCP, INP, CLS optimization on shop.marsupps.com
Robots.txt and Sitemap.xml audit, submit to GSC
Image SEO: alt text, filenames, WebP compression across landing and shop
Week 3 · Keyword Research
Deep keyword research for the fat burner niche (branded, ingredient, informational, comparison, GEO)
Competitor keyword gap analysis (top 5 category brands)
Search intent mapping across informational, commercial, comparison, branded, GEO
Topic clustering plan: PHOBOS pillar + supporting cluster + ingredient pages
Week 4 · PDP + Pages Rebuild
PHOBOS PDP full rewrite: text ingredient panel, FAQ block, reviews, safety, related products, subscription
Build About / Story page (currently missing)
Build FAQ page with FAQPage schema (direct-answer format for AI Overview extraction)
Build Reviews / Testimonials page with Review schema
Unify brand voice across landing + shop PDP (pick one lane)
Rewrite duplicate meta descriptions on Home, Blog, Contact, Catalog
Create 2 new pages or blogs for cluster kickoff (Blog #1 + Blog #2)
Month 2
Growth
Content velocity · GEO deployment · Catalog restructure · Authority building
Activities16
Week 5 · Content + Catalog + Blog Reset
Publish Blog #3: "Best Natural Fat Burners That Actually Work (2026)"
Publish Blog #4: "Glucomannan for Weight Loss: What the Research Actually Says"
GEO rewrite: PHOBOS product page (Q&A, entity definitions, cited research)
GEO rewrite: Ingredients page (per-ingredient studies + dosage rationale)
Restructure catalog: build /collections/fat-burners, /energy, /sleep, /cognition, /foundational-health with editorial intros
Blog index reset: rewrite meta, editorial intro, reframe existing 4 posts
Week 6 · Pillar + GEO
Publish PILLAR page: "The Complete Guide to Fat Burner Supplements (2026)"
Install Review schema on testimonials + product page
Backlink outreach to health and wellness publications (round 1)
Guest post pitches (3–5 target sites: fitness, men's health, women's wellness)
Week 7 · Ingredient Cluster
Publish Blog #5: "Thermogenic Fat Burners: How They Actually Work"
Publish Blog #6: "L-Carnitine for Fat Loss: Complete Guide"
Directory submissions (supplement, fitness, wellness)
Brand mention monitoring setup + reclaim unlinked mentions
Week 8 · Community + Tracking
Community engagement on Reddit (r/loseit, r/Supplements), fitness forums
Track branded search volume growth in GSC (Mars Supps, PHOBOS)
Month 3
Scale
Comparison cluster · Optimization · Reporting
Activities13
Week 9 · Comparison Cluster
Publish Blog #7: "PHOBOS vs Top Fat Burners: Ingredient-by-Ingredient Comparison"
Publish Blog #8: "How PHOBOS Compares to Popular Fat Burner Alternatives"
Internal linking refresh: new content, pillar page, product page
Week 10 · Objection + How-To
Publish Blog #9: "Fat Burners Without Jitters: Stim-Free & Low-Stim Options"
Publish Blog #10: "How to Take a Fat Burner: Timing, Stacking & Cycling"
Update existing pages with new keywords surfaced in GSC
Week 11 · Optimization
GSC review: improve pages ranking on page 2 (impressions but no clicks)
Refresh underperforming meta titles based on CTR data
A/B test key CTAs on PHOBOS product and landing pages
Optimize featured snippet opportunities from GSC data
Week 12 · Reporting
Full 90-day performance report: traffic, rankings, backlinks, AI citations
GEO citation audit across ChatGPT, Perplexity, Claude, Google AI Overviews
Content performance analysis: top posts, engagement, conversions
Client review meeting and next 90-day roadmap
Execution
Task Board
23 sequenced tasks across all 3 phases. Click any task to open details and cycle its status through Pending, In Progress, Completed.
Click a task card to open, update status to update the progress bars
SEO / GEO Strategy
Keyword Research
20 target keywords across the fat-burner and supplement niche, mapped to intent, priority, and target page. Data is from Ubersuggest (monthly search volume + Paid Difficulty as the competitive proxy, since Ubersuggest did not return SEO Difficulty for these terms). Keywords under 50 monthly searches were dropped. Branded, AI/GEO, and comparison keywords currently show near-zero volume and will be added back as brand awareness grows.
Reading the data: Head terms (best thermogenic fat burner, fat burner pills) show Paid Difficulty 99–100, meaning the category is locked up by established brands. The real near-term wins are in the informational lane, where PD drops to 4–48 (what is thermogenesis, are fat burners safe, how do fat burners work). Ingredient deep-dives on Glucomannan and L-Carnitine have huge volume (5.4K and 9.9K/mo) but high PD, so they'll take longer, ranked with pillar-supported content. Keywords marked ★ are priority 1 based on winnability plus strategic fit.
Keyword Tracker
| ★ | Keyword | Intent | Difficulty | Volume | Target Page |
|---|
Content Strategy
Content Cluster
2 pillar pages, 8 cluster articles, and 9 supporting pages (built new or fixed). Publishing runs at roughly 2 pieces per month across Months 2 and 3.
Topical authority strategy: Google and LLMs reward sites that comprehensively cover a topic. This cluster establishes Mars Supps as the definitive resource on fat burners and metabolism support. The pillar links to all cluster articles, all cluster articles link back to the pillar and PHOBOS product page. Result: authority for Google, extractable content for AI engines.
Pillar + Trust Pages
The Complete Guide to Fat Burner Supplements (2026)
Comprehensive 4,000+ word pillar. How fat burners work, ingredient breakdown, safety, when they work / when they don't, how to choose. FAQ schema.
Priority 1 · GEO-ready
PHOBOS Product Page (Ultimate Fat Burner)
Restructured with Q&A blocks, cited ingredient research, entity definitions (thermogenesis, EGCG, glucomannan, L-carnitine). Product + Review schema.
Priority 1
Ingredients & Science Page
Deep-dive on each PHOBOS ingredient with sourcing, dosage rationale, study citations. Article schema.
Trust Page
Safety & Who Should Not Take PHOBOS
Cardiovascular warnings (Yohimbe), stimulant tolerance, contraindications. Trust + AI citation asset.
Trust Page
Weeks 5–8 · Cluster
Best Natural Fat Burners That Actually Work (2026)
Commercial roundup, naturally positions PHOBOS in top 3. Highest converting format.
Blog 3 · Bottom Funnel
Glucomannan for Weight Loss: What the Research Actually Says
Ingredient deep-dive; high volume (5,400/mo) but competitive, so it needs pillar-supported structure to rank.
Blog 4 · Ingredient
Thermogenic Fat Burners: How They Actually Work
Awareness-stage. Educational and trust-building. Ranks for informational queries.
Blog 5 · Top of Funnel
L-Carnitine for Fat Loss: Complete Guide
Ingredient deep-dive. Naturally links to PHOBOS + Ingredients page.
Blog 6 · Ingredient
Weeks 9–11 · Cluster
PHOBOS vs Top Fat Burners: Ingredient-by-Ingredient
High-intent comparison content. Captures competitor-comparison queries and AI recommendations.
Blog 7 · Comparison · P1
How PHOBOS Compares to Popular Fat Burner Alternatives
High-intent comparison. Positions PHOBOS on price, dosage, and transparent labeling.
Blog 8 · Comparison · P1
Fat Burners Without Jitters: Stim-Free & Low-Stim
Answers a top objection. Positions Phobos By Night as the low-stim option.
Blog 9 · Objection
How to Take a Fat Burner: Timing, Stacking & Cycling
Direct-answer content, high AI Overview and Perplexity pickup potential.
Blog 10 · GEO-Optimized
Pages to Build (missing on shop)
About / Story Page
Founders, mission, science approach, FDA/GMP disclosure. Currently missing, critical trust page for a supplement brand.
Build · Priority 1
FAQ Page
Dosage, timing, safety (Yohimbe cardio note), shipping, refund, subscription. FAQPage schema. Direct-answer structure for AI Overview extraction.
Build · GEO · P1
Reviews / Testimonials Page
Consolidated social proof with Review schema. Currently zero visible reviews on shop pages.
Build · Trust
Category Sub-Collections
/collections/fat-burners, /energy-performance, /sleep-recovery, /cognition, /foundational-health. Editorial intros and schema on each.
Build · Navigation
Pages to Fix (exist but weak)
PHOBOS PDP (full rewrite)
Text ingredient panel (currently image-only), FAQ block, reviews section, safety warnings, related products, subscription option, video.
Fix · Priority 1 · Highest ROI
Home Page (shop)
Add brand story, category navigation, editorial content, trust badges, reviews strip. Currently a bare product grid.
Fix · Priority 1
Catalog Page
Editorial intro, sub-collection navigation, unique meta title and description, filters. Currently "Products" with duplicate meta.
Fix · SEO
Blog Index
Rewrite meta title and description, add editorial intro, shift topical focus toward fat burners (currently 4 creatine/motivation posts).
Fix · SEO Reset
Contact Page
Add email, phone (or "email-only" policy), business hours, response SLA, link to FAQ. Currently just a form.
Fix · Trust
Generative Engine Optimization
GEO Strategy
Getting Mars Supps and PHOBOS cited inside ChatGPT, Perplexity, Claude, and Google AI Overviews when people ask about fat burners, thermogenics, and specific ingredients.
Why GEO is where Mars Supps can win: Fat burner is red-ocean on Google, but AI models weight ingredient rationale, transparency, and safety over brand size. Every page built in Months 1 and 2 is structured to be extracted and recommended. Comparison content, ingredient deep-dives, and safety pages are exactly the shape LLMs prefer to cite.
🧠 AI Search Questions We Target
Q1
"What is the best natural fat burner supplement?"PHOBOS PDP with Product + Review schema, ingredient rationale, benefit-led copy
Q2
"Do fat burners actually work?"Pillar page with cited research, clear Q&A structure, honest "when they work / when they don't" section
Q3
"Are fat burners safe?"Safety page: cardiovascular warnings (Yohimbe), stimulant limits, contraindications
Q4
"Does glucomannan really work for weight loss?"Blog 4 with peer-reviewed studies, numbered dosage guide, FAQ schema
Q5
"What's the best fat burner without jitters?"Blog 9, positions Phobos By Night as the low-stim recommendation
Q6
"Is Mars Supps a legit brand?"Reviews page with Review schema, third-party trust signals, FDA/GMP disclosure
Q7
"How long does it take fat burners to work?"Pillar FAQ section, direct-answer format LLMs pull into responses
Q8
"How does PHOBOS compare to other fat burners?"Blog 7 comparison, extractable table format LLMs love
Q9
"What ingredients should I look for in a fat burner?"Pillar page with entity-defined ingredient list (Glucomannan, EGCG, L-Carnitine, Caffeine)
Q10
"When should I take a fat burner?"Blog 10: timing, stacking, cycling. Numbered list format for AI extraction
⚙ Technical GEO Setup
01
Product schema on PHOBOS and all SKUsEnables rich snippets and AI product recommendations
02
FAQ schema on pillar and all cluster articlesHighest-impact format for AI answer extraction
03
Article schema on every blog postEstablishes author, publish date, topic entity
04
Review schema on testimonials and product pageVerifiable social proof, AI models weight this heavily
05
Organization schema with FDA/GMP disclosureTrust signal AI models use to decide who to cite for health topics
06
Entity-rich content, define terms clearly"Thermogenesis", "EGCG", "L-Carnitine", "Glucomannan" defined with citations
07
H2 questions to H3 direct answers structureExact format LLMs pull into their responses
08
Ingredient citation table with study linksPubMed-linked study citations, LLM trust boost
09
Author bio with credentials on all contentE-E-A-T signal and AI reasoning about source authority
10
Fix split-domain first, LLMs conflate authoritymarsupps.com and shop.marsupps.com must clearly point to one canonical brand entity